1. What Are Cookies?

Cookies are small alphanumeric text files stored on your computing device by web servers when you visit websites. They help web platforms operate smoothly, remember user interface preferences, prevent spam or automated abuse, and gather anonymized engagement metrics to refine content delivery.

2. Categories of Cookies We Use

Strictly Necessary Cookies: These identifiers are required for basic technical operations and security safeguards. They handle security challenges (such as bot mitigation via Cloudflare) and preserve client-side interface states like dark/light theme toggles. These identifiers persist from a single browser session up to 12 months. Performance & Analytics Cookies: We utilize tools such as Google Analytics to capture aggregated, non-personally identifiable telemetry. These metrics record page views, time spent reading case studies, bounce rates, and navigation pathways across analytical dashboards. These cookies typically persist for up to 2 years to track returning visitors accurately. Functional & Preference Cookies: These cookies store your preferences across multiple visits, such as recording your response to our cookie consent banner. They typically expire within 6 to 12 months.

3. Third-Party Embedded Content

Certain case studies or technical demonstrations on this Site may embed external widgets, including Tableau Public dashboards, Power BI embeds, GitHub Gists, or interactive charting engines. Interacting with these embedded frames may cause those third-party providers to set independent cookies governed by their respective privacy terms.

4. How We Use Your Information

Browser Configuration: You can configure, block, or delete cookies at any time via your browser settings (e.g., Google Chrome, Apple Safari, Mozilla Firefox, or Microsoft Edge) . Targeted Analytics Opt-Out: You can prevent Google Analytics from collecting your browsing telemetry across all websites by installing the official Google Analytics Opt-out Browser Add-on. Disabling strictly necessary cookies may cause visual glitches, theme resets, or degraded dashboard interactivity.

4. Managing and Revoking Cookie Preferences

Browser Configuration: You can configure, block, or delete cookies at any time via your browser settings (e.g., Google Chrome, Apple Safari, Mozilla Firefox, or Microsoft Edge) . Targeted Analytics Opt-Out: You can prevent Google Analytics from collecting your browsing telemetry across all websites by installing the official Google Analytics Opt-out Browser Add-on. Disabling strictly necessary cookies may cause visual glitches, theme resets, or degraded dashboard interactivity.

5. Policy Inquiries

If you have questions regarding our use of cookies and tracking technologies, please contact: Data Controller: [Xueke Hou] Direct Contact: [xkhouxk@gmail.com] Location: Bournemouth, United Kingdom